11.29.2009

Responsibility Fatigue

So right after I wrote that little thing about global warming and how people are tired of caring, I saw the most interesting commercial.

Basically, it's an ad by Jeep that screams, "Fuck responsibility!" The American way is to do what you want, get what you want, when you want it! Especially implicit was the suggestion to screw the future, live today--essentially, global warming can go to hell (I wonder what it'd do to the climate there?).

Maybe it really is an American thing to get tired of, well, thinking through every decision. This is a culture that celebrates spontaneity and is, frankly, confused by the idea of Buying ALL Of Your Stuff On Sale Or With Coupons, Jackass.

Wait...is America one eternal college student?

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